History of the brands

The True Story of the Barbezat-Bôle Company

Barbezat-Bôle

The Barbezat-Bôle company in Le Locle—not to be confused with Barbezat-Baillot, the founder of the Le Phare factory—specialized in fine pocket watches featuring complications and automatons. It acquired the Paul Buhré company in 1928.

View

History of the brands

The true story of Postala watches

Postala

No fewer than 10 companies in succession carried the Postala trademark. It was finally discontinued after its transfer to the Telda factory in the late 1950s.

View

History of the brands

The true story of Invar watches

Invar

Achille Hirsch created a number of businesses in La Chaux-de-Fonds. The Compagnie des Montres Invar was intended to produce precision watches with their own calibers. The Invar brand was subsequently used by Achille Hirsch's sons, and the company ceased to exist in 1992.

View

History of the brands

The true story of Buren watches

Buren

Like Rolex or Britix, Buren (or Büren) has English origins. It was an important manufacturer in Switzerland, and its history is marked by remarkable models, particularly in the field of automatic watches and micro-rotors. It disappeared after its takeover by the American company Hamilton.

View

History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

View

History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

View