The true story of Swiss watchmaking

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History of the brands

The True Story of Choisi Watches

Choisi

Founded in Geneva in 1929, Choisi has had an eventful history and has moved several times. The company has weathered several crises and still exists today.

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History of the brands

The true story of Eloga watches

Eloga

Eloga was a very active Lengnau-based manufacturer until it was taken over by Fortis in 1969.

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History of the brands

The true story of Charles-Henri Meylan watches

Charles-Henri Meylan

Small in size but big in production quality, the C. H. Meylan Watch Co. perpetuated the tradition of fine watches in the Vallée de Joux until its takeover by Baume & Mercier in 1947.

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History of the brands

The true story of Sportex Watches

Sportex

This "small" manufacturer of chronographs and counters had a rather original destiny: it was in a way bought twice by the same company!

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