History of the brands

The True Story of the A. Douard Factory

Douard

Amédée Douard was one of the first in Switzerland to mass-produce wristwatches. He also designed a remarkable chronograph. Nisus took over in 1942.

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History of the brands

The true story of Sicura watches

Sicura

First a manufacturer of Roskopf watches, then a specialist in quartz watches, Sicura is best known for taking over the famous Breitling company, which was threatened with closure in the late 1970s.

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History of the brands

The true story of Postala watches

Postala

No fewer than 10 companies in succession carried the Postala trademark. It was finally discontinued after its transfer to the Telda factory in the late 1950s.

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History of the brands

The true story of Aubry Frères, Ciny watches

Ciny

A medium-sized watch manufacturer, Aubry Frères played an important role in the 1970s, crossing paths with companies such as West End, Dogma, Ernest Borel and Doxa.

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History of the brands

The true story of Hoeter & Cie, Triton and Tritona watches

Hoeter

This former La Chaux-de-Fonds company specialized in water-resistant watches from the 1930s onwards. The company was taken over by Breitling in 1944.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of Sélection watches

Sélection

Sélection watches originate from the C. Meyer-Graber, founded in La Chaux-de-Fonds in 1899.

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