History of the brands

The true story of Malleray watches

Malleray

This Malleray factory disappeared with the crisis of the 1930s. It was later revived, but transformed into a watch import company.

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History of the brands

The true story of Orion watches

Orion

First producing inexpensive watches, then beautiful precision watches, the Orion factory suffered during the crisis of the 1930s and disappeared in the early 1940s. The brand was then taken over by the Welta company.

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History of the brands

The true story of Georges Gay and Desotos chronographs

Desotos

Founded in the 1950s, Desotos was a major manufacturer of chronographs until the late 1980s.

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History of the brands

The true story of Suter and Hafis watches

Suter

The Suter family from Büren sur Aar is called Fritz from father to son. This doesn't make the historian's job any easier, as he has to be careful not to attribute to the father what belongs to the son. And vice versa.

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History of the brands

The true story of White Star watches

White Star

One might think of White Star as a forgotten "little brand", a collateral victim of the quartz crisis of the 1970s. A closer look reveals an innovative company, responsible for a number of landmark models.

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