History of the brands

The True Story of Niga Watches

Niga

Originally an independent brand, Niga became affiliated with Postala in the 1930s. However, like Postala, Niga ceased to exist in the late 1950s.

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History of the brands

The True Story of Exactus Watches

Exactus

After its acquisition in 1950, Exactus became Precimax's sister brand but remained independent. It even became the main brand before disappearing during the "quartz crisis."

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History of the brands

The true story of Repco watches

Repco

Founded by Pierre Nicolet, this Tramelan factory has remained faithful to mechanical watches and has not withstood the "quartz crisis".

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History of the brands

The true story of Driva watches

Driva

This La Chaux-de-Fonds-based watchmaker made a name for itself in 1937 with the launch of the first mass-produced repeater wristwatch, and in the 1970s with "concept-watches" that were far ahead of their time.

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History of the brands

The true story of Ed. Kummer and Atlantic watches

Atlantic

Ed. Kummer was a major manufacturer of Roskopf watches and was one of the few factories to be taken over by ASUAG during the creation of the Swiss watch trusts. With the quartz crisis, the company became independent again and took the name Atlantic.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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