History of the brands

The true story of Henry Moser & Cie watches

Henry Moser

A legendary figure in 19th-century Swiss watchmaking, Henry Moser established a watch factory bearing his name in Le Locle. Several generations of his family took over the business in the 20th century, ensuring its continuity, and it was relaunched in the 21st century.

View

History of the brands

The True Story of Exactus Watches

Exactus

After its acquisition in 1950, Exactus became Precimax's sister brand but remained independent. It even became the main brand before disappearing during the "quartz crisis."

View

History of the brands

The true story of Agon watches and the golden age of Roskopf watches

Agon

Agon was once one of the largest manufacturers of Swiss watches. But these were Roskopf-type watches, popular but not highly esteemed by the makers of the "beautiful Swiss anchor watch". Like all manufacturers of this type of watch, Agon did not survive the "quartz crisis".

View

History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

View