History of the brands

The True Story of Exactus Watches

Exactus

After its acquisition in 1950, Exactus became Precimax's sister brand but remained independent. It even became the main brand before disappearing during the "quartz crisis."

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History of the brands

The true story of Vulcain watches

Vulcain

Initially a specialist in complicated pocket watches, Vulcain became internationally renowned for its famous Cricket alarm wristwatch, which has gone on to enjoy numerous incarnations. The brand almost disappeared with the "quartz crisis", but was revived.

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History of the brands

The true story of Ed. Kummer and Atlantic watches

Atlantic

Ed. Kummer was a major manufacturer of Roskopf watches and was one of the few factories to be taken over by ASUAG during the creation of the Swiss watch trusts. With the quartz crisis, the company became independent again and took the name Atlantic.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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