History of the brands

History of the brands

The true story of Invar watches

Invar
Achille Hirsch created a number of businesses in La Chaux-de-Fonds. The Compagnie des Montres Invar was intended to produce precision watches with their own calibers. The Invar brand was subsequently used by Achille Hirsch's sons, and the company ceased to exist in 1992.
History of the brands

The true story of Recta watches

Recta
A curious destiny for this Biel-based manufacturer, founded in 1897 and best known today for its superb compasses, which are used the world over.
History of the brands

The true story of Helvétia watches

Helvétia
Founded by Omega's directors in 1895, La Générale, Helvétia watches, has had an eventful history. Around 1908, it was one of the first Swiss companies to produce wristwatches for men, and subsequently played an active role in the technical evolution of the Swiss watch, whether in the field of water-resistant watches, automatic watches, shock protection or...
History of the brands

The true story of Invicta watches

Invicta
A major company of the 20th century, Invicta and its subsidiary Invicta-Seeland have created remarkable models that are much sought-after today.
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