The true story of Swiss watchmaking

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History of the brands

The true story of Henry Moser & Cie watches

Henry Moser

A legendary figure in 19th-century Swiss watchmaking, Henry Moser established a watch factory bearing his name in Le Locle. Several generations of his family took over the business in the 20th century, ensuring its continuity, and it was relaunched in the 21st century.

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History of the brands

The true story of Lanco and the Société d'Horlogerie de Langendorf

Lanco

The Société d'Horlogerie de Langendorf, the birthplace of the Lanco brand, was once Switzerland's most important watch manufacturer. It no longer exists, and its eventful history is difficult to reconstruct.

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History of the brands

The true story of Zodiac

Zodiac

Zodiac Watch Co. is one of those Swiss watchmaking companies that have changed hands several times and whose history is difficult to trace. Zodiac still exists, but the history available on the company's current website is rather fanciful.

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