History of the brands

The true story of Sarcar watches
History of the brands

The true story of Sarcar watches

Sarcar
Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.
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The true story of Invar watches
History of the brands

The true story of Invar watches

Invar
Achille Hirsch created a number of businesses in La Chaux-de-Fonds. The Compagnie des Montres Invar was intended to produce precision watches with their own calibers. The Invar brand was subsequently used by Achille Hirsch's sons, and the company ceased to exist in 1992.
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The true story of Fabrique Le Phare
History of the brands

The true story of Fabrique Le Phare

Le Phare
In the early 20th century, Fabrique Le Phare was the world's largest producer of repeating pocket watches, and its calibers were used by many other manufacturers. The transition to the wristwatch was difficult, but the company later distinguished itself by creating the first automatic quartz watch.
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The true story of MIMO watches
History of the brands

The true story of MIMO watches

Mimo
The Manufacture Internationale de Montres en Or (MIMO) is the originator of some remarkable models. But after MIMO acquired the famous Girard-Perregaux manufacture, the MIMO brand was gradually abandoned.
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The true story of Rila watches
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
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