History of the brands

The true story of MIMO watches

Mimo

The Manufacture Internationale de Montres en Or (MIMO) is the originator of some remarkable models. But after MIMO acquired the famous Girard-Perregaux manufacture, the MIMO brand was gradually abandoned.

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History of the brands

The true story of Lanco and the Société d'Horlogerie de Langendorf

Lanco

The Société d'Horlogerie de Langendorf, the birthplace of the Lanco brand, was once Switzerland's most important watch manufacturer. It no longer exists, and its eventful history is difficult to reconstruct.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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History of the brands

The true story of HOGA watches

Hoga

HOGA is one of the brands associated with the village of Tramelan in the Bernese Jura. It is best known for its jumping-hour watches from the 1950s and 60s.

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