History of the brands

History of the brands

The true story of Spera watches

Spera
Founded in 1919, this discreet Tramelan watchmaking factory was one of the many companies to fall victim to the quartz crisis, disappearing in 1993.
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
History of the brands

The true story of Solvil and Titus

Solvil et Titus
Solvil et Titus is often criticized for using the name of famous timekeeper Paul Ditisheim without authorization. On closer examination, the company, while lacking the genius of the man who lent them his name, has nevertheless respected what made it famous: chronometers and jewelry watches.
History of the brands

The true story of Invicta watches

Invicta
A major company of the 20th century, Invicta and its subsidiary Invicta-Seeland have created remarkable models that are much sought-after today.
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