History of the brands

The true story of Bovet Frères et Cie in Fleurier

Bovet

Bovet is an illustrious name in Swiss watchmaking, cited as one of the pioneers of the Chinese watch in the 19th century. This is another branch of the Bovet family that has made a name for itself in Fleurier in the field of chronographs.

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History of the brands

The true story of MIMO watches

Mimo

The Manufacture Internationale de Montres en Or (MIMO) is the originator of some remarkable models. But after MIMO acquired the famous Girard-Perregaux manufacture, the MIMO brand was gradually abandoned.

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History of the brands

The true story of Levaillant & Cie, Fabrique Novelti

Novelti

This small factory in La Chaux-de-Fonds lived for just over a century, between 1874 and 1974.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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