The shop founded by Christian Ruefly-Flury in 1884 gave rise to two renowned brands: Era and Edox. These brands followed one another, and chronologically speaking, Era was the first to emerge.

You can read its history here.

The Dreyfus brothers settled in Biel around 1865 and opened a branch in Péry, which gave the company its name. But it was the Sigma brand that really made them famous, before its merger with Milex-Elem and the company’s demise during the “quartz crisis.”

You can read their story here.

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