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Joël Pynson
July 2025
The Miramar story began in 1927, when Charles Reuge set up a watchmaking and finishing workshop in Geneva [1].
When Charles Reuge died in 1949, Henri Kohler took over and changed the company name to Miramar [2].
Henri Kohler left the company the following year, however, and a succession of managers followed.
It was from this date onwards that watches with the Miramar brand name were launched on the market. These were classic anchor watches based on Ébauches SA.
1952
1952
1953
An interesting model was launched in 1955: a watch with a 24-hour display. This type of watch was in vogue in the late 1950s.
In 1956, Claude Girardin became director [3]. But he also became involved in other companies such as Ogival, Era and the Sagiter group, and the Miramar brand was no longer promoted.
Miramar disappeared with the "quartz crisis" in 1995 [4].
[1] FOSC 1927
[2] FOSC 1949
[3] FOSC 1956
[4] FOSC 1995
The FOSC (Feuille Officielle Suisse du Commerce) is available on E-periodica
Notes :
About Time To Tell: Time To Tell has one of the largest private digitized databases on the history of Swiss watchmaking, with over 2.3 TB of data on more than 1,000 Swiss watch manufacturers. This database has been built up over a period of some thirty years, and continues to be fed with around 50 to 100 GB of data every year. The database is made up of old documents, mostly Swiss trade magazines, dating from the late 19th to the late 20th century. Most of these documents are not available on the Internet. Historical articles published on time2tell.com always cite the sources used.
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