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Joël Pynson
August 2025
- Sportmaster
1953
1957
1958
This was the first range of watches to bear a name at Felca, and it defined the company's criteria: sturdy and waterproof. Launched around 1953, the Sportmaster watches were available in an automatic version, with different case designs.
- Calendrier
This is the name given to a men's manual-winding, water-resistant watch with date display, launched in 1955.
- Airmaster
1955
1956
1961
1962
1965
1966
1969
1971
1974
This is a range of automatic, water-resistant watches with date display, launched in 1956. This model was produced until the 1970s. Some models from the 1960s were equipped with calibers with 77 jewels, and some models came with a chronometer certificate. The day-date model appeared in 1969.
- Rist-Mate
It is an alarm watch, Alertic caliber by Ébauches SA, launched in 1956.
Desert Router
The Felca Desert Router model was the official watch of an amazing bus service between Baghdad and Beirut via Damascus: the "Nairn Express Bus Service" [1].
This service was created in 1923 by New Zealand brothers Norman and Gerald Nairn after serving in the British Army during World War I.
They initially used large American cars, Buicks and Cadillacs, to transport passengers across the deserts of Iraq and Syria, covering more than 900 km. Their reliability became legendary, and more and more travelers used the Nairn line. In 1927, the first buses capable of carrying around 15 passengers and a large amount of luggage were put into service. The service was faster because, with two drivers, the buses also ran at night.
In 1937, the Nairn brothers introduced new buses imported from the United States. They were fully air-conditioned, equipped with a kitchen, toilets, and ice-cold tap water, and could carry up to 40 passengers and 3,175 kg of luggage.
The Nairn Transport Company operated until 1959, its decline attributed to the rise of air travel, post-colonial tensions, and increased border conflicts.
- Air Navigator
These are waterproof automatic models with date display, round or square, launched in 1959.
- Maharajah
1959
1961
This elegant model, launched in 1959, is an automatic, water-resistant watch with date display and 41-jewel caliber. In 1961, the model was equipped with a faceted dial.
- Seascoper
1962
1964
1966
1969
1972
This is Felca-Titoni's iconic diving model. The first version was launched in 1962. However, the term Seascoper does not appear on the dial. The watches are made of steel and are water-resistant to 200m.
From 1964 onwards, Felca used Supercompressor cases with a rotating bezel under the glass.
There is a modified version, the Supercompressor case, but with a rotating bezel featuring world times, launched in 1968.
This model is still produced today in an updated version.
- Soirée
1962
1965
This is a range of more elegant, automatic models with date display, launched in 1962.
- Space Star
1964
1967
1967
1967
1968
It is a typical model from the 1960s, with a very thin bezel that gives the impression of an enlarged dial. Automatic and date for the version launched in 1963, day and date in 1964.
- Square Waterproof
Square model, waterproof, automatic, date, launched in 1964.
- Skymaster
1966
1968
Model with curved square case, automatic movement, date display, launched in 1966.
- HV 36
This waterproof automatic model, launched in 1969, is in fact a version of the 1969 Airmaster model: HV 36 refers to the use of a high-frequency caliber at 36,000 vph.
- Astovilla and Tele Guide
These two automatic day-date models, with their typical 1970s design, were launched in 1970 and 1971 respectively.
- Golden Sands
Another automatic day-date model, launched in 1972 and equipped with a high-frequency caliber at 36,000 vph.
[1] The Swiss Watch, 1957, 8, pp. 29-32
For more information on the Nairn Express Bus Service : https://timelessdriving.com/news/2022/12/The-unknown-story-of-truck-based-buses-for-Nairn-the-impossible-desert-route-from-70-100-years-ago/
Notes:
About Time To Tell: Time To Tell has one of the largest private digitized databases on the history of Swiss watchmaking, with over 2.5 TB of data on more than 1,000 Swiss watch manufacturers. This database has been built up over a period of around 30 years and continues to be updated with around 50 to 100 GB of data each year. The database consists of old documents, mainly Swiss trade journals, dating from the late 19th century to the late 20th century. Most of these documents are not available on the Internet. The historical articles published on the time2tell.com website always cite the sources used.
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