History of the brands

The true story of White Star watches
History of the brands

The true story of White Star watches

White Star
One might think of White Star as a forgotten "little brand", a collateral victim of the quartz crisis of the 1970s. A closer look reveals an innovative company, responsible for a number of landmark models.
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The true story of Camy watches
History of the brands

The true story of Camy watches

Camy
Forgotten today, the Camy watch factory was one of Switzerland's largest in the late 1960s, and millions of watches around the world bear the trademark of the dove of peace.
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The true story of Ernest Borel & Cie
History of the brands

The true story of Ernest Borel & Cie

Ernest Borel
A jewel in the crown of the Neuchâtel watchmaking industry, Ernest Borel has always combined originality of design with chronometric precision. It is also one of Switzerland's oldest watchmakers, and its history is punctuated by remarkable models that are still sought-after today.
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The true story of Britix
History of the brands

The true story of Britix

Britix
As its name suggests, Britix has English origins, and the company made a name for itself from the 1940s onwards, particularly with its chronographs.
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