History of the brands

The True Story of the Barbezat-Bôle Company

Barbezat-Bôle

The Barbezat-Bôle company in Le Locle—not to be confused with Barbezat-Baillot, the founder of the Le Phare factory—specialized in fine pocket watches featuring complications and automatons. It acquired the Paul Buhré company in 1928.

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History of the brands

The true story of Election watches

Election

This fine manufacture in La Chaux-de-Fonds almost disappeared in the 1930s. After recovering, it didn't survive the quartz crisis. It was behind the famous Incabloc shock absorber.

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History of the brands

The true story of MIMO watches

Mimo

The Manufacture Internationale de Montres en Or (MIMO) is the originator of some remarkable models. But after MIMO acquired the famous Girard-Perregaux manufacture, the MIMO brand was gradually abandoned.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of Buttes Watch

Buttes Watch

Officially founded in 1923, Fabrique d'Horlogerie Buttes Watch, which specializes in chronographs, actually dates back to the 19th century.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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