History of the brands

The true story of Malleray watches

Malleray

This Malleray factory disappeared with the crisis of the 1930s. It was later revived, but transformed into a watch import company.

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History of the brands

The true story of Driva watches

Driva

This La Chaux-de-Fonds-based watchmaker made a name for itself in 1937 with the launch of the first mass-produced repeater wristwatch, and in the 1970s with "concept-watches" that were far ahead of their time.

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History of the brands

The true story of Rila watches

Rila

Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.

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History of the brands

The true story of Suter and Hafis watches

Suter

The Suter family from Büren sur Aar is called Fritz from father to son. This doesn't make the historian's job any easier, as he has to be careful not to attribute to the father what belongs to the son. And vice versa.

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History of the brands

The true story of The Rode Watch Co, Fabrique Avia

Rode Watch

This American-Swiss manufacturer from the very early 20th century produced high quality watches, and created the Avia brand, taken over much later by Degoumois & Cie.

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