History of the brands

History of the brands

The true story of MIMO watches

Mimo
The Manufacture Internationale de Montres en Or (MIMO) is the originator of some remarkable models. But after MIMO acquired the famous Girard-Perregaux manufacture, the MIMO brand was gradually abandoned.
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
History of the brands

The true story of the Electa watch factory

Electa
Of American origin, which is unusual for a watch manufacturer in Switzerland, Fabrique Electa began its life in Geneva and then moved to La Chaux-de-Fonds, which is also unusual in this direction!
History of the brands

The true story of Invicta watches

Invicta
A major company of the 20th century, Invicta and its subsidiary Invicta-Seeland have created remarkable models that are much sought-after today.
History of the brands

The true story of Ulysse Nardin

Ulysse Nardin
“The House currently has a selection of chronometers in Geneva whose average variation is less than 0.4 sec. per day." Ulysse Nardin advertisement, 1877
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