The true story of Swiss watchmaking

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History of the brands

The True Story of Choisi Watches

History of the brands

The True Story of Choisi Watches

Choisi

Founded in Geneva in 1929, Choisi has had an eventful history and has moved several times. The company has weathered several crises and still exists today.

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The true story of MIMO watches

History of the brands

The true story of MIMO watches

Mimo

The Manufacture Internationale de Montres en Or (MIMO) is the originator of some remarkable models. But after MIMO acquired the famous Girard-Perregaux manufacture, the MIMO brand was gradually abandoned.

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The true story of Seeland Watch Co.

History of the brands

The true story of Seeland Watch Co.

Seeland

This important Biel-based factory is best known as a subsidiary of the famous Invicta company.

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The true story of SILVANA watches

History of the brands

The true story of SILVANA watches

Silvana

Silvana was originally a brand of the ARSA factory in Tramelan, registered in 1921. It became an independent company in 1923.

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The true story of Tramelan Watch

History of the brands

The true story of Tramelan Watch

Tramelan Watch

The Manufacture d'Horlogerie Tramelan Watch Co. was founded in Tramelan in 1907. It is the originator of the DAMAS brand.

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