Time To Tell

The true story of Swiss watchmaking

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The True Story of Choisi Watches

A Choisi watch with 77 or 85 jewels? It is indeed possible, even if this increase in jewels did not last very long.

26 02, 2026

312 views

Nine old Ebauches SA catalogs for sale in our store!

These are digitized versions of catalogs from the famous trust, dating from 1932 to 1986. In total, there are over 2,400 pages and more than 2,500 calibers!

19 02, 2026

351 views

The true story of Henry Moser & Cie watches

An extraordinary character, Henry Moser conquered Russia in the late 19th century with his beautiful Swiss watches and built a dam on the Rhine in Schaffhausen, which enabled the launch of the IWC watch manufacturer. After a turbulent history in the 20th century, beautiful Moser watches are still being made today.

11 02, 2026

1261 views

Three new watch manufacturers this month

From Granges to La Chaux-de-Fonds via Tramelan: Gigandet, Teriam, and Ilona, three manufacturers who have made a name for themselves with their original designs.

1 02, 2026

285 views

The history of Pronto updated!

New archives have justified a major overhaul of the article on the Noirmont factory, both in terms of the history of the company itself and the various models it produced.

1 02, 2026

267 views

The true story of Sarcar watches

Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.

26 01, 2026

289 views

The main models of Mortima watches

In the 1960s and 1970s, Mortima launched numerous models, some of which became classics of the French brand. A new article on the website provides a chronological list of the most representative models.

21 01, 2026

373 views

Chronographs without counters and Stop watches – Part 3

"Stop" watches are watches that allow the counter hand to be reset to zero. Compared to a chronograph, however, there is always one function missing: either the hand cannot be held at zero, in which case we call it a "stop-en vol" watch, or once the hand has been started and then stopped, it cannot be held in position without pressing the push button, in which case we refer to it as a "chrono-stop" watch.

17 01, 2026

247 views

A French brand: Mortima

For once, here is the story of a manufacturer that is not Swiss, but French. And not just any manufacturer: in the 1960s, it produced up to 2 million watches per year.

9 01, 2026

385 views

Exactus and Heloisa watches

Exactus was Precimax's sister company and disappeared with the quartz crisis. At the same time, Heloisa had to leave Switzerland to survive.

27 12, 2025

388 views

Felca and Titoni watch models

Starting in the 1950s, Felca and Titoni gave names to multiple models, some of which, such as the Sportmaster and Seascoper, became icons of the brand.

26 12, 2025

334 views

Electa pocket chronographs and the legacy of Henry Alfred Lugrin

The history of Electa pocket chronographs began in the United States, continued in Geneva, and ended in La Chaux-de-Fonds. It was a rather unusual journey of technology transfer, but Swiss watchmakers were involved in every stage of the process.

23 12, 2025

406 views

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