Time To Tell

The true story of Swiss watchmaking

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The True Story of Precimax Watches

This Neuchâtel-based manufacturer is best known for its sports watches from the 1960s and 1970s, which were also marketed by its sister company, Exactus. The company ceased operations in the late 1980s.

17 03, 2026

274 views

The remarkable pocket chronographs of the Gerd-Rüdiger Lang collection – Part 1

Bonhams Cornette de Saint Cyr in Paris recently offered a series of pocket chronographs from the Gerd-Rüdiger Lang collection for sale. This was an opportunity to (re)discover the diversity of Swiss production of these remarkable watches.

11 03, 2026

358 views

Three new watchmakers, three new stories

From Geneva to Biel via Malleray, three brands that have now disappeared, unable or incapable of weathering the various crises that have hit the Swiss watchmaking industry.

28 02, 2026

235 views

The True Story of Choisi Watches

A Choisi watch with 77 or 85 jewels? It is indeed possible, even if this increase in jewels did not last very long.

26 02, 2026

242 views

Nine old Ebauches SA catalogs for sale in our store!

These are digitized versions of catalogs from the famous trust, dating from 1932 to 1986. In total, there are over 2,400 pages and more than 2,500 calibers!

19 02, 2026

297 views

The true story of Henry Moser & Cie watches

An extraordinary character, Henry Moser conquered Russia in the late 19th century with his beautiful Swiss watches and built a dam on the Rhine in Schaffhausen, which enabled the launch of the IWC watch manufacturer. After a turbulent history in the 20th century, beautiful Moser watches are still being made today.

11 02, 2026

1211 views

Three new watch manufacturers this month

From Granges to La Chaux-de-Fonds via Tramelan: Gigandet, Teriam, and Ilona, three manufacturers who have made a name for themselves with their original designs.

1 02, 2026

257 views

The history of Pronto updated!

New archives have justified a major overhaul of the article on the Noirmont factory, both in terms of the history of the company itself and the various models it produced.

1 02, 2026

235 views

The true story of Sarcar watches

Since its inception, Sarcar has specialized in innovative jewelry watches. Today, it remains one of the few Geneva-based companies capable of creating custom-made watches richly decorated with diamonds.

26 01, 2026

243 views

The main models of Mortima watches

In the 1960s and 1970s, Mortima launched numerous models, some of which became classics of the French brand. A new article on the website provides a chronological list of the most representative models.

21 01, 2026

295 views

Chronographs without counters and Stop watches – Part 3

"Stop" watches are watches that allow the counter hand to be reset to zero. Compared to a chronograph, however, there is always one function missing: either the hand cannot be held at zero, in which case we call it a "stop-en vol" watch, or once the hand has been started and then stopped, it cannot be held in position without pressing the push button, in which case we refer to it as a "chrono-stop" watch.

17 01, 2026

226 views

A French brand: Mortima

For once, here is the story of a manufacturer that is not Swiss, but French. And not just any manufacturer: in the 1960s, it produced up to 2 million watches per year.

9 01, 2026

322 views

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