History of the brands

The true story of Moeris watches
History of the brands

The true story of Moeris watches

Moeris
Like most of the watchmaking factories in St Imier, Moeris was interested in chronographs, but it was above all the quality of its civilian watches that made the company famous until the 1960s.
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The true story of Guinand chronographs
History of the brands

The true story of Guinand chronographs

Guinand
Guinand began as a manufacturer of high-quality counters and pocket chronographs. With the advent of wrist chronographs, Guinand used Ébauches SA calibers, but chronograph production has continued to the present day.
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The true story of Palmyra watches
History of the brands

The true story of Palmyra watches

Palmyra
The Fabrique L. Tièche-Gammeter of Palmyra watches had a short existence, as it was bought out by Meyer & Stüdeli barely 14 years after its creation.
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The true story of Arbu watches
History of the brands

The true story of Arbu watches

Arbu
Founded in 1937 and specializing in chronographs, the Arbu factory had a brief existence: it was bought out in 1957 by the Rumanel company, which never exploited the brand.
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The true story of Fabrique Le Phare
History of the brands

The true story of Fabrique Le Phare

Le Phare
In the early 20th century, Fabrique Le Phare was the world's largest producer of repeating pocket watches, and its calibers were used by many other manufacturers. The transition to the wristwatch was difficult, but the company later distinguished itself by creating the first automatic quartz watch.
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The true story of Alpina watches
History of the brands

The true story of Alpina watches

Alpina
Alpina occupies a special place in the history of Swiss watchmaking, as it was originally a grouping of retail watchmakers, first in Switzerland, then in several countries. This particular structure did not prevent Alpina from producing its own watches, before being transformed into a traditional company, the form it still has today.
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The true story of Gallet watches
History of the brands

The true story of Gallet watches

Gallet
Gallet is a special case among Swiss watch manufacturers. It was essentially a trading company, buying watches from various manufacturers in the La Chaux-de-Fonds region and marketing them abroad. But the company also made a name for itself in the field of chronographs and counters, particularly in the USA.
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The true story of MIMO watches
History of the brands

The true story of MIMO watches

Mimo
The Manufacture Internationale de Montres en Or (MIMO) is the originator of some remarkable models. But after MIMO acquired the famous Girard-Perregaux manufacture, the MIMO brand was gradually abandoned.
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The true story of Buren watches
History of the brands

The true story of Buren watches

Buren
Like Rolex or Britix, Buren (or Büren) has English origins. It was an important manufacturer in Switzerland, and its history is marked by remarkable models, particularly in the field of automatic watches and micro-rotors. It disappeared after its takeover by the American company Hamilton.
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The true story of Sultana watches
History of the brands

The true story of Sultana watches

Sultana
For many years, Compagnie des montres Sultana was managed by the Schwarz family of La Chaux-de-Fonds. In 1973 the company merged with Le Phare SA, also owned by members of the Schwarz family.
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The true story of Grana and Certina watches
History of the brands

The true story of Grana and Certina watches

Certina
The Kurth brothers from Grenchen initially marketed their watches under the Grana brand, but it was the Certina brand that finally took hold, thanks to successful models such as the Labora and Certina DS.
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The true story of Milus
History of the brands

The true story of Milus

Milus
A discreet manufacturer based in Biel, Milus made a name for itself in the 1980s with its avant-garde watch designs.
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