History of the brands

The true story of Etna watches
History of the brands

The true story of Etna watches

Etna
Manufacture d'Horlogerie Etna took the rather successful gamble of producing simple watches in Geneva, the city of luxury watches. The company disappeared with the quartz crisis.
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The true story of Record watches
History of the brands

The true story of Record watches

Record
Founded to produce the curious Sector watch, Record Watch in Tramelan soon became a manufacturer of remarkable timepieces. The company was acquired by Longines in 1962.
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The true story of Degoumois et Cie, makers of Avia watches
History of the brands

The true story of Degoumois et Cie, makers of Avia watches

Avia
This La Chaux-de-Fonds-based manufacturer marketed its watches under the Protector name before taking over the Avia brand following the bankruptcy of The Rode Watch. Its director is best known for having created the Société des Garde-Temps (SGT) in 1968.
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The true story of Eska and Royce watches
History of the brands

The true story of Eska and Royce watches

Eska
Forgotten today, Eska watches were nonetheless extremely original, both the men's watches and the superb women's jewelry watches. The company was one of the many victims of the "quartz crisis" in the late 1980s.
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The true story of Election watches
History of the brands

The true story of Election watches

Election
This fine manufacture in La Chaux-de-Fonds almost disappeared in the 1930s. After recovering, it didn't survive the quartz crisis. It was behind the famous Incabloc shock absorber.
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The true history of Orfina watches
History of the brands

The true history of Orfina watches

Orfina
Now defunct, this Grenchen manufacturer was very interested in chronographs, and was even the first to collaborate with Porsche Design on the development of their first range of watches.
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The true story of Spera watches
History of the brands

The true story of Spera watches

Spera
Founded in 1919, this discreet Tramelan watchmaking factory was one of the many companies to fall victim to the quartz crisis, disappearing in 1993.
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The true story of Moeris watches
History of the brands

The true story of Moeris watches

Moeris
Like most of the watchmaking factories in St Imier, Moeris was interested in chronographs, but it was above all the quality of its civilian watches that made the company famous until the 1960s.
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The true story of Guinand chronographs
History of the brands

The true story of Guinand chronographs

Guinand
Guinand began as a manufacturer of high-quality counters and pocket chronographs. With the advent of wrist chronographs, Guinand used Ébauches SA calibers, but chronograph production has continued to the present day.
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The true story of Palmyra watches
History of the brands

The true story of Palmyra watches

Palmyra
The Fabrique L. Tièche-Gammeter of Palmyra watches had a short existence, as it was bought out by Meyer & Stüdeli barely 14 years after its creation.
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The true story of Arbu watches
History of the brands

The true story of Arbu watches

Arbu
Founded in 1937 and specializing in chronographs, the Arbu factory had a brief existence: it was bought out in 1957 by the Rumanel company, which never exploited the brand.
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The true story of Fabrique Le Phare
History of the brands

The true story of Fabrique Le Phare

Le Phare
In the early 20th century, Fabrique Le Phare was the world's largest producer of repeating pocket watches, and its calibers were used by many other manufacturers. The transition to the wristwatch was difficult, but the company later distinguished itself by creating the first automatic quartz watch.
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The true story of Alpina watches
History of the brands

The true story of Alpina watches

Alpina
Alpina occupies a special place in the history of Swiss watchmaking, as it was originally a grouping of retail watchmakers, first in Switzerland, then in several countries. This particular structure did not prevent Alpina from producing its own watches, before being transformed into a traditional company, the form it still has today.
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The true story of Gallet watches
History of the brands

The true story of Gallet watches

Gallet
Gallet is a special case among Swiss watch manufacturers. It was essentially a trading company, buying watches from various manufacturers in the La Chaux-de-Fonds region and marketing them abroad. But the company also made a name for itself in the field of chronographs and counters, particularly in the USA.
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The true story of MIMO watches
History of the brands

The true story of MIMO watches

Mimo
The Manufacture Internationale de Montres en Or (MIMO) is the originator of some remarkable models. But after MIMO acquired the famous Girard-Perregaux manufacture, the MIMO brand was gradually abandoned.
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The true story of Buren watches
History of the brands

The true story of Buren watches

Buren
Like Rolex or Britix, Buren (or Büren) has English origins. It was an important manufacturer in Switzerland, and its history is marked by remarkable models, particularly in the field of automatic watches and micro-rotors. It disappeared after its takeover by the American company Hamilton.
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The true story of Sultana watches
History of the brands

The true story of Sultana watches

Sultana
For many years, Compagnie des montres Sultana was managed by the Schwarz family of La Chaux-de-Fonds. In 1973 the company merged with Le Phare SA, also owned by members of the Schwarz family.
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The true story of Grana and Certina watches
History of the brands

The true story of Grana and Certina watches

Certina
The Kurth brothers from Grenchen initially marketed their watches under the Grana brand, but it was the Certina brand that finally took hold, thanks to successful models such as the Labora and Certina DS.
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The true story of Milus
History of the brands

The true story of Milus

Milus
A discreet manufacturer based in Biel, Milus made a name for itself in the 1980s with its avant-garde watch designs.
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The true story of Rila watches
History of the brands

The true story of Rila watches

Rila
Rila is one of the many factories created by the Choffat family in Tramelan. Active until the "quartz crisis", it subsequently merged with the Dulux factory.
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The true story of Revue-Thommen watches
History of the brands

The true story of Revue-Thommen watches

Revue-Thommen
Thommen is a major Swiss watchmaking company. Already one of the most important in terms of watch production at the end of the 19th century, it brought an innovation to the 20th century that transformed watch precision: the Nivarox. But this was not the only quality of this factory, which few remember today, yet which still exists.
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The true history of Breitling watches. Part One: from the origins to 1950
History of the brands

The true history of Breitling watches. Part One: from the origins to 1950

Breitling
Breitling is a major company in the history of the Swiss chronograph. It was behind such legendary models as the Chronomat and Navitimer, which are still in production today, and of which there have been many versions. The company's history is difficult to reconstruct, not because period sources are lacking, but because it has been repeatedly rewritten...
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The true story of Solvil and Titus
History of the brands

The true story of Solvil and Titus

Solvil et Titus
Solvil et Titus is often criticized for using the name of famous timekeeper Paul Ditisheim without authorization. On closer examination, the company, while lacking the genius of the man who lent them his name, has nevertheless respected what made it famous: chronometers and jewelry watches.
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The true story of Helvétia watches
History of the brands

The true story of Helvétia watches

Helvétia
Founded by Omega's directors in 1895, La Générale, Helvétia watches, has had an eventful history. Around 1908, it was one of the first Swiss companies to produce wristwatches for men, and subsequently played an active role in the technical evolution of the Swiss watch, whether in the field of water-resistant watches, automatic watches, shock protection or...
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The true story of the Electa watch factory
History of the brands

The true story of the Electa watch factory

Electa
Of American origin, which is unusual for a watch manufacturer in Switzerland, Fabrique Electa began its life in Geneva and then moved to La Chaux-de-Fonds, which is also unusual in this direction!
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The true story of Fortis watches
History of the brands

The true story of Fortis watches

Fortis
A pioneer of the automatic watch, Walter Vogt built Fortis into a watchmaking company that was always at the cutting edge of technological innovation. The company's complex history continues to this day.
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The true story of Charles-Henri Meylan watches
History of the brands

The true story of Charles-Henri Meylan watches

Charles-Henri Meylan
Small in size but big in production quality, the C. H. Meylan Watch Co. perpetuated the tradition of fine watches in the Vallée de Joux until its takeover by Baume & Mercier in 1947.
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The true story of Eigeldinger watches
History of the brands

The true story of Eigeldinger watches

Eigeldinger
André Eigeldinger created one of the first factories in La Chaux-de-Fonds to focus exclusively on wristwatches. But lacking a strong brand, the company disappeared in 1963.
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